Code of Ethics

Vista Smile Studio is a private dental practice committed to delivering safe, evidence-based and patient-centred care. Our Code of Ethics sets out the principles that guide our clinical and non-clinical decisions every day. It draws on the standards of the Turkish Dental Association, and reflects the principles of the UK General Dental Council’s “Standards for the Dental Team” which many of our UK patients are familiar with.

1. Patients first

We put the interests of patients before our own commercial interests. We will only recommend treatment that we believe is in the patient’s best interest, and we will openly discuss alternatives, including doing nothing.

2. Honest information

• We provide clear, balanced information about benefits, risks, costs and alternatives so that patients can give informed consent.
• Marketing material is accurate, evidence-based, and uses real before-and-after images of consenting patients.
• We never use high-pressure sales tactics or time-limited “closing” techniques on consultations.

3. Confidentiality

Clinical information is shared only with the patient and those involved in their care, except where disclosure is required by law or to protect a person from serious harm.

4. Quality and safety

• We use materials and techniques supported by current scientific evidence.
• We follow strict infection-control protocols aligned with the Turkish Ministry of Health and ISO 17665 standards for sterilisation.
• We learn from incidents and near-misses through structured clinical governance reviews.

5. Continuing professional development

Every clinician in our team commits to ongoing education, including attending recognised conferences, hands-on courses and peer review meetings each year.

6. Equality, diversity and inclusion

We treat all patients and colleagues fairly and with dignity. Discrimination, harassment or bullying in any form is unacceptable, as set out in our EDI Policy.

7. Working with colleagues

We treat dental nurses, technicians, hygienists, transfer drivers, hotel partners and suppliers with the same respect we expect for ourselves and act swiftly on concerns about colleague conduct or competence.

8. Raising concerns

Patients or staff who have concerns about clinical or ethical conduct can email vistasmilestudio@gmail.com in confidence. We support a culture where raising concerns is welcomed, not penalised.

9. Conflicts of interest

We declare any commercial relationship that could influence clinical recommendations – for example with implant manufacturers or dental laboratories – and ensure clinical choice is based on patient need.

10. Review

This Code of Ethics is reviewed every two years by the clinical lead and updated whenever professional standards change.